That's why it's time to integrate loan & banking text message marketing for your business today. Compared to phone calls, texting has much higher response rates as it's quick and even a preferred form of communication for most.
62% of prospects would rather get loan and banking info via texts
50% of local searches are done on mobile devices, which means most of your prospects will see your messaging
49% of prospects want an instant response from you, which is easily accomplished via SMS
Loan and banking SMS messages achieve a 45% response rate
40% of your prospects would rather communicate via texting than the phone
There are countless benefits of text marketing for loan and banking agents. Ultimately, the power of text marketing helps to increase your business results.
Launch mass messaging campaigns from the convenience of your own device
Emails get lost easily in a sea of spam, while 82% of text messages are read within five minutes
Text messages provide a more personal touch to your marketing efforts
Give your prospects visibility through texting lists and analytics
Send custom messages based on prospective preferences
Set automatic SMS mobile banking texts that send out specific loans products
Ask about the availability of your leads.
Send market updates.
Follow up with prospects and make sure they received your emails.
Send a thank you.
Ask if they want new loan updates.
Ask if they know someone they can refer.
Ask if a lead would like the specifications on specific loans.
Let leads know when you’re next available.
Text a loan offer SMS message to prospects.
As an added bonus, you can also use SMS messaging to help capture prospects’ email addresses. Some people may prefer receiving this information via email, so use this method to build out your email marketing campaigns more effectively.
A vital element of all effective loan and banking SMS messaging is adding in your scheduling link so you can get hot prospects scheduled as quickly as possible.
It’s easy to get started with sending SMS loan & banking messages. Here’s how:
The average person receives 121 emails per day. It’s no wonder that your email marketing campaigns can get lost amongst the masses. Unlike emails, though, people don't receive as many texts in a day and are much more likely to view your content. In fact, 82% of text messages are read within five minutes.
Once you have your chosen platform and your plan is in place, you will need to upload your current contacts list to start sending out your targeted messages right away.
Begin creating text templates that will act as a generic message that you can edit as needed. For example, you can set up welcome text templates to send to any new prospect you receive and customize it with their name before sending each time.
Next, you'll need to choose a campaign keyword to get started with your SMS marketing efforts. A campaign keyword is the word or phrase your prospects use to opt-in to your SMS marketing list. Keep it short and sweet. You don’t want anyone misspelling or getting frustrated over intricate details.
Now that you have established your campaign keyword, it’s time to start promoting across any communication channels you currently have set up.
As you begin building your texting list, it’s time to start sending out your loan & banking texts.
There are countless benefits of text marketing for loan and banking agents, but you must remember to abide by texting laws. You can only message people who have provided their consent. Otherwise, legal issues may arise.
State that you'll never send non-loan or banking information
Make sure clients know it is a secure text
Clear instructions for opting out
Explanation of how often you will message