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Pick a text marketing platform
The average donor receives 121 emails per day, so it’s no wonder your email marketing efforts get lost in the shuffle. Thankfully, most members don't receive as many texts in a day and are more likely to view your text content. Studies show that up to 82% of text messages are read within five minutes.
Upload current contacts
Choose a platform and have your plan in place. Now, it’s time to upload the contacts you currently have. Then, you can start sending out your targeted messages right away.
Create text templates
Begin creating text templates that you can edit as you need. These nonprofit texting services will act as a generic message. For example, you can set up a see you at the beach clean up tomorrow text to send out every Saturday.
Assign a campaign keyword
The campaign keyword is the word or phrase your consumers use to opt-in to your SMS marketing list. Choose one that is short and sweet and cannot be easily misspelled.
Talk about your keyword
Start talking about your campaign keyword to your donors once you’ve decided on one.
Send charity-related text messages
As you begin building your texting list, start your charity text messaging right away.
